The Ins and Outs of Recycled Paper
Environmental awareness is growing and as consumers are making greener choices, they are demanding environmentally and ethically sound partners for the products they require. The responsibility thus...
View ArticlePicking The Right Paper For Your Job
The thickness, texture, and components of the paper stock you choose for your marketing campaign may seem like small details compared to everything else that goes into putting a project together....
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Mobile Up Your 2012
2012 IS ALMOST HERE AND IT IS TIME TO “MOBILE UP” YOUR MARKETING! LEARN HOW TO LEAP OVER THE COMPETITION IN A SINGLE BOUND! DataMart Direct wants to help you get 2012 off to the right start and to do...
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Installation and Training of DataMart’s New Press!
DataMart is excited to announce we have purchased a new HP Designjet L26500! This printer is a wide format printer that will give us the ability to print up to 5 ft wide and 500 ft long! We can now do...
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How to Organize a Direct Mailing Campaign
Studies have shown that 70% of direct mailing campaign’s responses come from selecting the correct list to mail to, 20% from selecting the correct offer, and just 10% on selecting the right format...
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The Benefits of DMD’s Wide-format Printer
Studies have proven that color messages are far more captivating and memorable than traditional black and white. This is why Datamart Direct invested in a new wide-format HP DesignJet L26500 printer....
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JcPenny’s Hopes for High Response from Direct Mail
You may have recently noticed more celebrities creating unique clothing lines for discount department stores like the Kardashian line at Sears or the Jennifer Lopez collection at Kohl’s. These lines...
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Make Them Open It! Personalize Your Direct Mail Campaign
Finding a crisp, white envelope in the mail that is hand-written with a stamp on it is always exciting in a world full of junk mail and bills. Everyone will open this kind of letter because they think...
View ArticleModifying the Indigo7000
In January, a variable print on a custom 7×12 sheet was requested by one of our clients. Normally, this would be a simple procedure to prep a data file and run it through one of our speedy black &...
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